Tag: Bluetooth Low Energy

Macy’s first to use iBeacon

Apple is currently working to bring their iBeacon technology to retail stores around the world. But on November 20th, Shopkick deployed the first iBeacon system at Macy’s to beat Apple to the punch.

The technology, which is new to iOS 7, uses Bluetooth Low Energy signaling to enable micro-location services and is expected to be a huge hit with retailers. The technology allows stores to deliver targeted information (location-specific deals, discounts, recommendations, rewards etc) to further enhance the retail shopping experience of their customers. 😎

At Macy’s the technology is being called shopBeacon and is currently live in a closed beta trial at Macy’s Herald Square in New York and Union Square in San Francisco.

The Adaptive Storefront

Shop windows, billboards, bus stops, car showrooms…don’t have to be passive experiences. In the below video, a prototype interactive digital display is seen adapting to whoever stands in front of it. 😎

The display is able to identify shoppers using Bluetooth Low Energy (BLE) and instantly reacts to a set of personal data stored on the shoppers mobile device, such as shopping habits and preferences. Shoppers can also swipe through the personalised content, place items in a virtual shopping cart, and purchase straight from the display.