Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser.
The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7×3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score.
Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends.
How does it work?
Only if you have lived in Argentina and experienced their culture first hand will you truly be able to feel their passion for football. To kick off the world cup today and to wish Argentina the best for their world champions conquest, I dedicate this blog post to them via this great ad done by Young & Rubicam Buenos Aires and TyC Sports to stir up the Argentinian fans around the world for the 2010 World Cup. 🙂
If you are a fan of the Argentinian Football team…then follow their progress via this really cool world cup calendar…
