After their successful campaigns for Andes Beer in Argentina, ad agency Del Campo Nazca Saatchi & Saatchi is back with another beer campaign. This time its a TV ad for Norte Beer that highlights another Argentinian beer related invention. 😉
Tag: Del Campo Nazca Saatchi & Saatchi
Big Noses Discount
BGH Air Conditioners in Argentina wanted to promote their new line of silent air conditioners. So agency Del Campo Nazca Saatchi & Saatchi came up with a whacky integrated advertising campaign called “Big Nose”.
Together they created the nose-o-meter, an in-store device capable of measuring noses. If your nose was big enough to touch the sensor, an alarm would go off and one could win a 25 percent discount!
At www.bignosebgh.com online visitors could upload their profile picture, in order to find out if their nose was big enough to win. The site also indicated where shoppers could find the nearest nose-o-meter to get a shot at the discount.
Republica Popular do Corinthians
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a new country called “Republica Popular do Corinthians”. In number of inhabitants this new country was bigger then 150 other countries in the world.
To guarantee the recognition of Republica Popular do Corinthians as a country, ad agency Nazca Saatchi & Saatchi from Sao Paulo developed everything a nation has i.e. a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. The campaign generated free media coverage worth $7,800,000!