Over the last year or so, I have seen more and more brands from different industries actively experimenting with new ways to move beyond selling their products and providing their consumers with “convenience services” that eventually drive repeat usage / purchase of the product.
In this latest example, WestJet wanted to give their business travelers the ability to pursue opportunities, without losing connection with their loved ones at home. So, they created WestJet Flight Light, a nightlight that used live flight data to project a WestJet flight path onto a child’s bedroom ceiling. This simple device made the countdown of the hours and minutes to the parents return even more fun and interactive for the children waiting at home.
Sometimes, taking care of our guests means taking care of the people they love. Introducing the WestJet Flight Light: a nightlight that projects the flight path of a parent’s journey onto their child’s bedroom ceiling. https://t.co/rVm2DnDBd1 pic.twitter.com/Fuy3SgzI0H
— WestJet (@WestJet) June 6, 2019
The prototype of the Flight Light is going to be in beta-testing throughout this summer. To stay updated visit the Flight Light homepage for more information.