Tag: Digital Campaigns

The world’s most valuable social network

About 50,000 children are reported missing every year in Canada and the first few hours of the search are the most crucial. So the Missing Children Society of Canada with ad agency Grey Canada, created a campaign where they asked people to donate their Facebook and Twitter news feeds.

By “donating” a social media account, users were allowing authorities to send out missing children alerts directly to their news feeds. The messages were geographically coded, meaning a user in Toronto would only have messages posted about missing kids in their area.

Uniqlo Dry Mesh Project

To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. Users who scrolled down the men’s apparel, women’s apparel, geek, fitness and sports categories came across giant mosaics that “animated” when scrolled through.

Uniqlo however is not the only brand out there that has successfully leveraged basic features of a social website to its advantage. Here are some of the others…
– Smart Car Tweet Commercial
– Volkswagen Facebook Flipbook
– Quechua Facebook Cover Motion

You LOL You Lose

Frijj a UK based milkshake brand and Iris Worldwide have developed a campaign that helps people build their tolerance to the unexpected. Why? So that Frijj’s new flavours…honeycomb choc swirl, jam doughnut and sticky toffee pudding won’t knock them flat.

So they have created an advergame that pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while their web app plays you some funny and weird YouTube videos.

Would you like to give it a try? Then go for it at www.frijjtheincredible.co.uk.

Vodafone Pixel Hunt

To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, German ad agency Jung von Matt/Alster launched a website where the users had to search for the winning pixels in a picture of 5 millions pixels. There were one hundred winning pixels and each one of the winning pixels contained a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.

In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors (pixel by pixel). Thereby making this a great example of how a simple engagement campaign can generate the best results.

AT&T’s Augmented Reality Banner Game

The AT&T banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO. The banner has you heading crosses towards the goal straight from your webcam, with 5 shots to score as many goals as possible. There isn’t a lot more to it than that, but I must say its a very cool concept!

UNIQLO: The Lucky Switch Banner Campaign

Here is a really good banner campaign case study from Uniqlo. This innovative concept and media strategy was launched for the 2009 end of year clearance. The banner campaign was in two parts, a blog / website widget and then the various banners that formed part of a competition.

The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition.

The results were amazing! The widget was voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks!!