At Antwerp Central station, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them and get a chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. 😎
Young parents all over Belgium rely on Nutricia babyfoods every day. So ad agency Duval Guillaume helped Nutricia find a new unique way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.
Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.
Have a look at the demo to see how it works:
To launch Baby Connection, Duval Guillaume even came up with a campaign that’s as unique as the app itself. Have a look at what they did:
In 2010, AXA was the first insurance company in the market to launch an iPhone application for car insurance. In 2011, AXA took this one step further and developed an iPhone application for fire insurance.
‘Mobile Service Home’ is a first for the Belgian insurance market. So this innovative product also deserved to be launched by a method that displays just as much inventiveness. This is why AXA with ad agency Duval Guillaume Antwerp / Modem developed what they are calling an i-Mercial. A television spot for viewers to step into!
