Tag: EA Sports

EA Sports Madden NFL GIFERATOR

To launch their new game Madden NFL 15, EA Sports wanted to connect with young, football-obsessed fans and grow its association with the real world NFL. Since the average football fan was watching the game with their smartphone in hand, EA teamed up with Google to allow sport fans to provoke rivals from the comfort of their own sofa and bringing trash talk into the 21st century.

Using pioneering technology, live NFL data was fused with Madden 15 game footage to generate GIF highlights for every single game. All of this was delivered via real-time ads across sports websites and apps. As a result there was an ever growing collection of GIFs that football fans could simply take, edit and share to shove in the face of their rivals.

Try it out at www.MaddenGiferator.com.

Electronic Arts “SSX Shakes”

Gaming giant EA has recently released SSX extreme snowboarding for the Playstation and Xbox360. But before SSX officially hit the slopes in Belgium, EA wanted to generate extra buzz and free press. So their ad agency Duval Guillaume Modem from Antwerp created an exclusive “SSX Shakes” event for a limited audience of popular bloggers and journalists. During the event, they brought the audience in the right mood with booze, snowboarding, music, chicks, tricks… and game play.

The slope had a cocktail bar where the invitees got to choose 1 of the cocktails that were named after a typical snowboard trick. The cocktails however, were not shaken by bartenders but by pro-riders who performed the corresponding snowboard trick and handed it over freshly shaken. Afterwards every blogger and journalist received a personalized movie with the making of his SSX shake to share with friends, fans & followers. 😎

The movies and photos are now available at www.ssxshakes.be