The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.
For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.
People love to be the first to notice problems. With this insight, Volkswagen did the unthinkable. They purposely misspelled their name on the LED screens during the France vs Brasil football match in Stade de France, Paris.
With 6 million TV viewers and 80,000 spectators it was very unlikely that something like “Wolkswagen” would go un-noticed. The live stunt worked like a charm and helped Volkswagen successfully announce themselves as the new major partner of French football.
Samsung, to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute animated film (split in 2 parts) featuring some of the world’s greatest footballers on a mission to save Earth from an alien race called Hurakan.
To save Earth from total annihilation, the human footballers dubbed the “Galaxy 11” get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.
If you want people to stay with a brand story for more than a few seconds, give them a narrative engine. A clear enemy, a clear goal, and a clear showdown. Then let the product play a credible role inside that story, instead of pausing the story to sell.
It is a two-part animated film created for the 2014 World Cup that puts elite footballers into a “save Earth” match against an alien team called Hurakan, while featuring Samsung Galaxy devices in the story.
It runs about 13 minutes in total and is split into two parts.
The Galaxy devices are shown as tools the team uses during the mission, so the product appears through action rather than through a conventional pitch.
Build a short, high-stakes story with a simple structure. Then integrate the product as a believable capability inside the plot.
