Tag: football

When Nike launched the CTR360 football boot in Singapore, they wanted something that could deliver the revolutionary features that make this product the ultimate in ball control.

So an interactive in-store experience was created where ball control and product knowledge of the Nike CTR360 was both seamless and seductive.

Why this retail execution works

The strongest part is that it does not separate “demo” from “education”. The interaction itself becomes the explanation. You learn by doing, and that is exactly how a ball-control product should be introduced.

• Product truth in the mechanic. Control is demonstrated through controlled interaction, not described in copy.
• Low friction discovery. Visitors do not need instructions to begin. The interface invites experimentation.
• Retail as experience, not shelving. The store becomes the medium that proves the claim.

What to take from it

If your product benefit is physical or performance-based, build a retail moment that lets people feel the promise quickly. The goal is not to show every feature. It is to create one memorable proof point that makes the product easier to believe and easier to talk about.

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A few fast answers before you act

What did Nike do for the CTR360 launch in Singapore?

Nike created an interactive in-store experience that demonstrated ball control while also communicating CTR360 product features through the interaction itself.

Why pair product education with interaction?

Because performance products are understood faster through demonstration than explanation. The experience makes the benefit tangible.

What is the core pattern behind this kind of retail activation?

Translate the product promise into a simple, inviting interaction. Then let that interaction deliver both the “wow” and the learning.

How do you know if an in-store experience is doing its job?

If a visitor can explain the product benefit immediately after trying it, without needing staff to interpret it, the design is working.