The 5 Second Skip Ad

Viewers usually have to twiddle their fingers while counting down the 5 second YouTube pre-roll to the “Skip Ad” button.

So Homecenter Sodimac from Chile along with ad agency MayoDraftfcb created a range of environmental messages that challenged viewers to either skip the ad or skip the behavior. In just one week, over 80,000 people chose to change their behavior.

The man who gave everything away

Homecenter is a large retail chain in Latin America that deals in goods related to home improvement and construction.

To create buzz for the opening of their new store (in March), Young & Rubicam Colombia got Juan Miguel Cure to give away everything from his house…