Happy Holiday Videos 2013

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2014! 🙂

Taking off from my last post, here are a series of holiday action videos created by agencies around the world in their lead up to Christmas 2013…

Christmas Chocolate Coin Factory by W+K London

Wieden+Kennedy London turned their Hanbury Street office window into a Christmas installation. Passers-by who inserted a 1 pound coin into Dan & Dave’s Chocolate Coin Factory activated the machine on display which then dispensed a special gold Belgian chocolate coin at the other end. All the money collected from this coin factory was donated towards building a new playground for Millfields Community School in Hackney, East London.

Disrupted Christmas by Holler

Holler an agency from Sydney created a live interactive installation that gave the general public a chance to disrupt the agency as it worked throughout the day. Electric Muscle Stimulation (EMS) units were hacked and hooked up to the Internet via IP cameras. Then key members of the agency were connected to the EMS units, and the Internet via a live stream. The public could then watch the agency staff online and instantaneously zapp them at will with the click of a button.

For each disruption the agency donated $1 to The Factory, a local community centre with a long history of supporting socially and economically disadvantaged local residents.

Happy Holidays by Victor & Spoils

Crowdsourcing agency Victor & Spoils for its holiday card transformed the Dove Body Evolution model into Santa Claus.

The More the Merrier by Publicis Groupe

The Publicis Groupe was back again with another Maurice Lévy YouTube video. This time however they worked with DigitasLBi to create a video that used the viewers webcam and facial recognition to count how many people were actually watching the video together. Then based on the number of viewers the video changed…

The Epic Christmas Split by Delov Digital

Delov Digital from Hungry used Chuck Norris to top Jean-Claude Van Damme’s epic Volvo split with the help of some serious digital enhancement.

Deadlines & Creativity

Cafe Creative, a Hungarian ad agency set out to prove to their deadline-setting clients, that for good and original ideas to be born, it is essential to have enough time.

So they asked school children to perform two tasks:

  1. Complete a drawing in ten seconds and
  2. Complete the same drawing in ten minutes.

The results were captured into the below video that has also been shortlisted at the 2011 Golden Drum Advertising Festival.

National Geographic “Live Augmented Reality”

Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.

The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.

Sometime last year Lynx had also done a similar activity with their Fallen Angels in London’s Victoria station…