The Augmented Reality Cinema app for the iPhone allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and get a replay of the movie scene that was shot there.
The app is currently a work in progress prototype. But if and when it does see the light of day, I am sure it will make a great gizmo for all the movie buffs out there.
Irish people have always been fascinated by the weather but their interest is set to reach new heights this summer with the launch of the Budweiser Ice Cold Index.
The Budweiser Ice Cold Index App is set to show you the local weather, then spit out redemption codes for free or discounted beer at nearby participating pubs. The higher the temperature, the less you’ll pay for your pint. 🙂
This app literally moves people into the selling space, provides refreshment, and so it should gain some loyalty points with the customers as well. Too bad it’s only in Ireland!
This egg timer iPhone app was created by Crispin Porter + Bogusky Europe for Swedish sandwich spread Kalles Kaviar.
The idea behind the app is to assist users in boiling the perfect egg. It even puts together a playlist, that when finished, means your egg is ready.
It’s clearly a hit with caviar/egg lovers as the app has already had more than 50,000 downloads and is the third most downloaded in the free app section in the Swedish iTunes AppStore.
NuFormer after executing 3D video mapping projections onto objects and buildings worldwide, have now used interactivity in their latest addition to this technology.
During the interactive projection test the spectators became the controller and interacted realtime with the building by using gesture based tracking (Kinect). People could influence the content by using an iPad, iPhone or web based application made available for both mobile phone and computer use. For this test Facebook interactivity was used but any type of social media can also be incorporated into the projection.
This is an exciting development for projection mapping and we should be seeing this featured in some great campaigns to come.
Leo Burnett Iberia has launched a new app called Fiat Street Evo [iTunes Link], which is also the world’s first not-printed car catalogue! Its a catalogue that’s virtually on every street in your city!
Fiat Street Evo recognizes traffic signs as if they were QR codes and associates each sign with a feature of the new Fiat Punto Evo. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.
Print ads are hitting above their weight lately. Recently, you could test-drive a Volkswagen right inside a print ad, thanks to a special app. Now, QR codes are being used to get dictators talking in a set of print ads created by Publicis Brussels for the free-press advocacy group Reporters Without Borders (RWB).
In the ads for RWB you scan the QR code with your iPhone and then place the phone over the leader’s mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing media censorship in that particular country.
Currently there are Gaddafi, Ahmadinejad and Putin versions.
For more details visit the campaign micro site.
Young parents all over Belgium rely on Nutricia babyfoods every day. So ad agency Duval Guillaume helped Nutricia find a new unique way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.
Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.
Have a look at the demo to see how it works:
To launch Baby Connection, Duval Guillaume even came up with a campaign that’s as unique as the app itself. Have a look at what they did:
Volkswagen in Norway is offering what it claims is the world’s first test drive inside a print ad. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app (developed by Mobiento) that lets you “drive” a car on the road by hovering your iPhone over it.
You can test three different features of the vehicle—lane assist, adaptive lights and cruise control. Sure, it’s not quite as immersive as a real test drive, but it’s a nice idea executed well. All that’s missing is a mini Darth Vader to pop up and deliver the tagline. 🙂
In 2010, AXA was the first insurance company in the market to launch an iPhone application for car insurance. In 2011, AXA took this one step further and developed an iPhone application for fire insurance.
‘Mobile Service Home’ is a first for the Belgian insurance market. So this innovative product also deserved to be launched by a method that displays just as much inventiveness. This is why AXA with ad agency Duval Guillaume Antwerp / Modem developed what they are calling an i-Mercial. A television spot for viewers to step into!
TBWA\Tequila Hong Kong and Levi’s Hong Kong have invented a new way for their young audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.
Creatively, Soundwash cleverly rediscovers the authenticity of the classic American laundry and collides it with cutting-edge music styles to create a completely original brand experience using a Soundwash “machine”.
The concept is supported by limited edition packaging and gift accessories, a special Soundwash Laundry pop-up store in high traffic Tsim Sha Tsui, a branded iPhone game app, website and online viral video featuring local music band “Mr”.
The Soundwash iPhone app includes an engaging game where friends can compete with each other and see who can Soundwash the most number of jeans in 30 seconds. The top scorer of each week receives a pair of Levi’s Square Cut jeans.
