The Brightest Online Ad

Publicis Germany to promote Lupine’s bike lighting system created a unique promotion with BIKE Online Magazine.

Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. This tweak to the magazine gave 100% attention to Lupine. Readers who shared the idea in their social networks automatically distributed a link to a sneak preview of the magazine where the Lupine Lamp illuminated only a small part of the magazine. To read the whole magazine users were asked to order a trial subscription.


LEGO Builders of Sound Installation

The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.

The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.

You can also play the organ yourself, and hear the original sounds directly via the web at


Austria Solar Annual Report 2011

Solar energy is the key area of business for Vienna based Austria Solar. Their ad agency Serviceplan was given the task to develop a surprising and attention grabbing annual report that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector.

So a special printing process was used that allowed the content of the individual pages only to become visible when sunlight fell on it! 😎 The finished report was then wrapped in a light-proof foil and sent to the members of the Austrian solar organization along with various representatives from business and politics.


The Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight their backpacks liteshield protective technology which provided users the perfect shock absorption while giving great wearing comfort.

So their agency Publicis Munich created a billboard where people could experience the shock absorbing effects of the EVOC backpack. The billboard was also connected to Facebook so that people test-punching the backpack were photographed and uploaded to the EVOC Facebook page.

The hardest recorded punch measured an impressive 11.30 kN.


Steve Jobs 1955 – 2011

On 06/10/2011 my day started at 5:30am. Blurry eyed I pressed the home button on my iPhone and the first thing that I saw on that day was a push notification from NDTV India…”Steve Jobs, Apple’s visionary, dies at 56“. The next few seconds felt like some invisible force had knocked the air out of me. The Newton equivalent from the modern world was just gone in a blink of an eye! The world would not be the same without him!

While all the social channels were flooded with people sharing the news, all I could do was post a few tribute pictures on Facebook. I wanted to write a few lines about it on Ramble, but I sat speechless through out the day. In fact the days that followed were similar and I could not find the words to pen down anything, that is until now.

Of the dozens of memorial photos and videos that have been created to honor Steve Jobs, I found the following to be the most appropriate for the occasion…

1) A musician who calls himself AzR has created the below video with sounds from Apple products and Steve’s 2005 Stanford commencement speech. Every instrument, including drums, has been sampled from a Mac product, tuned by ear, and replayed in the context of the song…

2) The fans in Germany found a wonderful way to express their respect for Steve. They created a portrait of him out of 4001 Post-it Notes! The portrait now adorns the front-facing glass walls of an Apple Store in Munich, Germany…

3) I have also gathered some of his memorable videos on YouTube.

To sum up, I am just glad to have lived in a period of world history that witnessed Steve Jobs change the world!

Now available online…”A celebration of Steve’s life“…a special memorial event filmed live at the Apple campus in Cupertino, California.


Striptease shopping

Liaison Dangereuse a German Lingerie brand, gave ad agency Serviceplan a creative challenge i.e. to increase their lingerie sales on Valentine’s day.

Seduction always works. So what about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease? Thus a new way to sell online lingerie was created!

In the end Serviceplan not only managed to get free media coverage from the main websites, newspapers and magazines in Germany but also gained additional traffic of 155% to the Liaison Dangereuse website. Sales went up by 50% during the promotion!


BMW Flash Projection

German ad agency Serviceplan was given the challenge to turn young potential motorbikers into fans of the BMW Motorrad, by staging the brand in an unseen and fascinating way.

So they came up with the first cinema commercial that does not use a directly visible logo. During an exciting Superbike commercial they illuminated the BMW logo with a harmless photo flash onto the audience’s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an after image. With this BMW literally got inside people’s heads – involving them instead of boring them.

People who visited the movie shows were fascinated by this innovative performance. BMW Motorrad got a lot of positive feedback, especially excited comments on various biker blogs. Even film critics wrote about the event in their reviews. And of course there were several reports on TV.

At the pre-season opening of the BMW Motorrad a significant number of younger people asked for information material about Ruben Xaus and his Superbike…the BMW S 1000 RR. The S 1000 RR then went on to be sold out till September 2010. A huge success in midst of a declining bike market.


The BMW Light Wall Reflection

BMW asked Serviceplan from Munich, Germany to develop an idea for the BMW M3 Coupe as they had a very special billboard at the Hamburg airport – a 50x2m light wall in the middle of the arrivals hall.

For a car that exceeds limits, Serviceplan created a billboard that exceeds limits. They designed a headline out of half letters. To complete them they used the reflection on the shiny floor.

They not only managed to double the media space for free and but also doubled the attention for free!