At the recently concluded Super Bowl, McDonald’s unveiled a new way to pay for meals starting February 2nd. Through a TV ad created by Leo Burnett they showed how they plan to ask random patrons to pay via simple acts of love i.e. calling their mother, hugging, doing a dance or praising their friends and family.
The new from of currency will be accepted right through till February 14th i.e. Valentine’s Day.
Summer is here and McDonald’s is back with another cool interactive outdoor advertising campaign. This time they have used a giant LED billboard in the middle of Bukit Bintang, one of Kuala Lumpur’s most famous shopping districts.
The LED billboard showcased McDonald’s iconic Sundae Cone in all its glory. However, there was one problem – it was melting. To save the cone people had to use their smartphones to spin the fan on the billboard, bring the temperature down and save the melting Sundae Cone. 😎
Over the years Coca-Cola has experimented with their vending machines and tried to make them much more than just the average soda-spitter-outer.
Last year they placed two vending machines, one in India and the other in Pakistan and turned them into a communication portal. These “Small World Machines” allowed citizens from both countries to interact with each other and even complete shared tasks for which the machines rewarded them with a Coke.
The success of that has inspired Coca-Cola to once again bring fighting parties together. Now instead of bringing together nations at odds, it has tapped into the rivalry between Italian soccer teams Inter and Milan.
To ease the aggression between the fans, Coca-Cola installed their “Fair Play Machines” on opposite sides of Milan’s San Siro stadium as the teams faced off. Pressing the button of one machine dropped a Coke can down the chute of that on the side of the rival team. So this way rivals could only receive Cokes from each other. The results…
The state of Bahia was experiencing a shortage of blood. To raise awareness of this problem and increase the blood reserves, Hemoba Foundation (Blood Foundation) in Brazil partnered with Bahia football club Esporte Clube Vitoria to run a unique blood donation drive.
For the campaign, the football club changed the stripes of their iconic jersey from red to white. Then over the course of the season as the blood reserves rose, the team slowly changed the white stripes back to the original red.
As a result, the promotion earned Vitoria enormous publicity and helped raise blood donation by 46%.
Fiat unveiled an exclusive limited edition run of 500 cars inspired by U.S. style at the Geneva Motor Show. Then through a Twitter based auction they made it possible to win the “number one” car (distinguished by a badge on the external pillar bearing the serial number 1/500 and the winner’s Twitter nickname) starting from a bid of €1.
To win the Fiat, participants were directed to follow @fiatontheweb on Twitter and then place a bid at www.500America.fiat500.com using their Twitter account. As a result Fiat received 700 bids from 293 users, across 11 countries. A twitter follower with a bid of €15,165 was declared the winner of the limited edition Fiat 500 America.
Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.
To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 😎
In July this year I had written about how Ikea had re-imagined their 2013 catalog with visual recognition technology that brought its pages and offerings within to life.
Now to launch it in Singapore and Malaysia they decided to build some excitement in order to break away from the yearly expectations of the catalogue arrival. So they teamed up with Leo Burnett Singapore to create a special interactive in-store catalogue countdown room that was then broadcasted live on their Facebook page…
Kenco Millicano’s whole bean instant coffee is the closest thing to a proper coffee from a vending machine. However people have a negative perceptions in general about drinking instant coffee from a machine. So to engage and excite people enough to want to substitute their traditional coffee shop coffee for an instant in a vending machine, Kenco Millicano along with Leo Burnett London came up with a talking vending machine. The voice for the machine was provided by comedian Mark Oxtoby, who spent a whole day in Soho Square interacting with passerby’s…
Similarly in Hong Kong, Levi’s along with ad agency TBWA came up with a talking phone booth dubbed the “Levi’s Summer Hotline”. In the booth two popular local radio hosts connected via video from a nearby Levi’s store and challenged visitors to answer questions or do crazy stunts. The crazier the stunt, the bigger the prize, which was printed out in the booth like a receipt to be redeemed at the nearby Levi’s stores. The booth got half a million people to enter and interact over a three day period, and drove sales up by 30%!
To see more examples of interactive vending machines click here.
The AR Drone is the ultimate geek toy. It’s a quadricopter that one can control with an iPhone or iPad. So rather than explain all of this, Beacon Communications Tokyo created an interactive online banner that gave people a chance to control a virtual AR Drone through their iPhone. All the users needed to do was scan the displayed QR code to setup the link…
What makes the banner stand out from others is that it does not use standard messaging to sell the product, but actually replicates the product experience to deliver the message. 😎
Jeep Poland launched Jeep-in, a geo location game, which turned Poland into a big treasure map. To play it people had to go off-road. Every player received a map with the exact location of the awards. To win one had to find the point, go there and Jeep-in (check-in). The awards were put in the most remote and hard to get places in Poland. The player who at the end had the highest number of points won a Jeep Grand Cherokee.
