Renault UK and ad agency Publicis London, set up a challenge that saw loads of people stripping off their clothes in the hope of winning the brand new Renault Wind Roadster.
The challenge involved people stripping down to one layer of clothing in just 12 seconds, which is the same amount of time it takes Renault’s new Wind Roadster to drop its top. To participate people had to post their fun and tasteful strip videos on Youtube.
For more videos visit www.12secondstrip.co.uk.
In this holiday video from London ad agency Karmarama, Canada’s premier lingerie maker La Senza presents a novel Christmas choir. Women in their underwear lying on a puffy piano each singing the musical note represented by their bra size, from A to G.
You also get to “use your keyboard to play the girls” over at www.cupsizechoir.com/?k=1.
Instead of projecting onto a building, Glue Isobar projects a CG car directly onto a real Toyota Auris Hybrid. With seven projectors working together, the result is a true 3D, 360-degree projection mapping experience on all sides of the car. You can walk around it and experience the visuals from any angle.
The twist is the surface. A real car brings complex curves, edges, and reflections. Mapping to that shape, and keeping the illusion consistent as people move around it, is the challenge that makes this feel genuinely new.
The work uses a mix of keyframe, 2D, 3D, algorithmic, and dynamic animation to deliver the experience. The projection setup supports a 360-degree view so the story holds up from multiple angles, not just a single “best seat”.
This format turns a product reveal into a live event. It gives people a reason to stop, watch, walk around, and talk. The car is not just displayed. It is performed.
It is the technique of projecting animated visuals onto a physical object, aligned to its shape so the imagery appears to belong to the object rather than a flat screen.
To cover the full vehicle and maintain the illusion across multiple surfaces, including areas you can only see when walking around the car.
People do not stand in one spot. If the experience works from many angles, it feels real in a public space and stays compelling as crowds move.
Make the product the stage. When the object itself becomes the canvas, the experience feels specific, memorable, and inherently shareable.
