In the video a couple of guys are seen taking the Renault Clio for a spin. After a regular beginning, the salesman shows of the “va va voom” button, which initiates a romantic scene between a couple set against the Eiffel Tower and then…
People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.
A series of online videos were posted on Facebook that had various Clio drivers singing…the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!
For the Amsterdam Motorshow, Renault introduced the possibility of “liking” real objects (offline) and immediately sharing them online via the Facebook wall. They created this innovative and real-time social sharing experience with the help of a RFID Facebook card.
Specially made Facebook pillars were placed in front of the Renault cars. All the visitors had to do was hold their pass in front of these pillars and an automatic connection would be made to their Facebook profile, with the car being “shared” on their wall. This way their offline car experience was instantly shared with their online friends.
Renault has used the RFID technology well, but last year Coca Cola has used the same in a more engaging manner at their Coca Cola Village event in Israel.
Renault UK and ad agency Publicis London, set up a challenge that saw loads of people stripping off their clothes in the hope of winning the brand new Renault Wind Roadster.
The challenge involved people stripping down to one layer of clothing in just 12 seconds, which is the same amount of time it takes Renault’s new Wind Roadster to drop its top. To participate people had to post their fun and tasteful strip videos on Youtube.