Australian bank NAB believes that Australians are an honest lot and they deserve honest credit cards to match. So they conducted a series of ‘honesty experiments’ and published the results on YouTube…
Then to say thanks in the biggest possible way, they created a real time stunt that saw honest passersby’s getting thanked in real time for returning lost objects…
In May 2010 an aspiring creative from USA used Google to play upon the vanity of some top American creatives and land himself interviews and eventually a job.
Then in July 2011 a Dutch creative team created “The Twitter Hustle” to land a job with a big agency in Netherlands.
Now an Aussie creative team consisting of Andrew Grinter and Lee Spencer-Michaelsen have taken the job hunt to the next level. Their approach was to stand out from the crowd by hijacking the domain names of top creative directors in Melbourne.
The duo went on a URL buying spree, after which they sent ransom notes to their targeted creative directors. The daring move got them their interviews. They wore ski-masks to the interviews and still managed to get a job. The duo are now reportedly working for DTDigital, a division of Ogilvy Melbourne.
Stay tuned for more creative job hunts. 😉
Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is.
The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way they would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which would be supported by print, radio and online executions.
More details can be found at: www.hiddenpizza.com.au
