Tag: mobile phone

Interactive “Pick N’ Play” Billboard

DDB Stockholm has created another interactive outdoor campaign for McDonald’s Sweden called Pick N’ Play. This time they bring Pong-like fun into their latest interactive outdoor effort.

Passersby’s are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald’s treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald’s.

Last year they had challenged pedestrians to take pictures of McDonald’s food to get it for free.

3D holograms in the marketing world

3D holograms are a great way to attract and engage consumers. They can be quite effective if your brand is having trouble getting noticed or if your product’s capabilities can best be described using images and animation.

Though brands find it daunting to venture into this, there are still some brands out there bold enough to try it. Here are some nice examples…

Coca Cola In-Store Display

Samsung Jet Launch

If you want to see some more examples and know the names of the companies that can actually help your brand create these kind of holographic effects, then please visit the Digital Labs Blog.