Augmented toys and games from Toy Fair 2013

Augmented Reality (AR) toys and games that combine physical and digital interactions are a fantastic way to get kids away from TV and computer screens. And so this year at the Toy Fair in New York there were a whole bunch of such toys…

Barbie Digital Makeover Mirror

Lets kids try out make up while avoiding all the mess. The game uses the iPad camera to track faces.

Mattel Disney Princess Ultimate Dream Castle

The first mass market doll house to support augmented reality.

Popar 3D Books

A new line of children’s books that use AR technology to make books come alive with virtual 3D objects and animations, that pop right off the page.

Sphero Ball and Sharky the Beaver

The first app ever to let you take a virtual 3D character for a walk around your house.

Imaginext Apptivity Fortress

Combines playset and app play all in one, while giving children endless possibilities for adventures, activities and games around the fortress theme.


Brain waves control furry ears.

Lego Mindstorms EV3

User-created robots that can be controlled by various sensors and smartphones.


Cubelets are magnetic blocks that can be snapped together to make an endless variety of robots with no programming and no wires.

Sifteo Cubes

A magical new interactive game system built on the timeless play patterns of legos, building blocks, and domino tiles.

3D holograms in the marketing world

3D holograms are a great way to attract and engage consumers. They can be quite effective if your brand is having trouble getting noticed or if your product’s capabilities can best be described using images and animation.

Though brands find it daunting to venture into this, there are still some brands out there bold enough to try it. Here are some nice examples…

Coca Cola In-Store Display

Samsung Jet Launch

If you want to see some more examples and know the names of the companies that can actually help your brand create these kind of holographic effects, then please visit the Digital Labs Blog.