The Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight their backpacks liteshield protective technology which provided users the perfect shock absorption while giving great wearing comfort.

So their agency Publicis Munich created a billboard where people could experience the shock absorbing effects of the EVOC backpack. The billboard was also connected to Facebook so that people test-punching the backpack were photographed and uploaded to the EVOC Facebook page.

The hardest recorded punch measured an impressive 11.30 kN.

Steve Jobs 1955 – 2011

On 06/10/2011 my day starts at 5:30am. Blurry eyed, I press the home button on my iPhone, and the first thing I see is a push notification from NDTV India: “Steve Jobs, Apple’s visionary, dies at 56.”

The next few seconds feel like some invisible force knocks the air out of me. The Newton equivalent from the modern world is just gone in a blink of an eye. The world is not the same without him.

While all the social channels flood with people sharing the news, all I can do is post a few tribute pictures on Facebook. I want to write a few lines about it on Ramble, but I sit speechless throughout the day. In fact the days that follow feel similar, and I cannot find the words to pen down anything, that is until now.

Two tributes that feel right in this moment

Of the dozens of memorial photos and videos created to honor Steve Jobs, I keep coming back to the following as the most appropriate for the occasion.

1) AzR’s Apple-sampled tribute

A musician who calls himself AzR creates a video built from sounds sampled from Apple products and Steve’s 2005 Stanford commencement speech. Every instrument, including drums, is sampled from a Mac product, tuned by ear, and replayed in the context of the song.

2) 4,001 Post-it Notes in Munich

Fans in Germany find a wonderful way to express their respect. They create a portrait of Steve Jobs out of 4,001 Post-it Notes. The portrait adorns the front-facing glass walls of an Apple Store in Munich, Germany.

What stays with me

To sum up, I am glad to have lived in a period of world history that witnessed Steve Jobs change the world.

We remember Steve Jobs


A few fast answers before you act

Q: What is this post, in one sentence?
A personal note on the morning the news breaks, plus two tributes that capture why Steve Jobs matters.

Q: What are the two tributes highlighted here?
AzR’s Apple-sampled music video using the 2005 Stanford speech. A 4,001 Post-it Notes portrait on an Apple Store in Munich.

Q: Why does the Munich Post-it portrait stand out?
Because it is physical, collective, and public. It turns respect into a visible act that other people can walk past and feel.

Q: What is the simplest takeaway?
Some people do not just build products. They reshape culture and daily behavior. When they are gone, you feel the absence immediately.

Liaison Dangereuse: Striptease Shopping

Valentine’s lingerie shopping, turned into a show

Liaison Dangereuse, a German lingerie brand, gave Serviceplan a creative challenge: increase lingerie sales around Valentine’s Day.

Seduction always works. So what about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and pairing that with a memorable striptease? Thus a new way to sell online lingerie was created.

The mechanism that changes behavior

The idea reframes checkout as participation. Instead of browsing product grids, the customer “shops” from the model, which makes selection feel more like discovery than transaction.

In ecommerce and performance marketing, the fastest lever is not more traffic. It is reducing hesitation by making the path to purchase feel emotionally easy and socially tellable.

Why it lands with the intended buyer

This is built for a very specific Valentine’s reality: many male buyers want help choosing, and they want the moment to feel confident, not awkward. A guided, theatrical experience removes indecision and makes the purchase feel like part of the gift.

Earned media as a built-in distribution layer

Serviceplan not only generated free media coverage from major websites, newspapers and magazines in Germany, it also reported additional traffic of 155% to the Liaison Dangereuse website. Reported sales went up by 50% during the promotion.

Click here to watch the video on Ads of the World website.

What to steal for your next conversion stunt

  • Design for the buyer’s emotion. Remove embarrassment and decision anxiety. Add guided confidence.
  • Make the shopping path the story. If the mechanic is inherently retellable, distribution comes with it.
  • Focus the experience on the highest-friction moment. Choice, not payment, is often the real dropout point.
  • Measure what matters. Track uplift in qualified traffic, add-to-cart rate, and conversion, not just press mentions.

A few fast answers before you act

What is Striptease Shopping for Liaison Dangereuse?

It is a Valentine’s-focused ecommerce activation that lets men buy lingerie through a model-led, striptease-style interface, turning selection into a playful, guided experience.

Why did it generate strong earned media?

The buying mechanic is unusual and inherently shareable. It creates a simple headline and a clear demonstration that journalists and viewers can understand instantly.

What results were reported from the promotion?

Campaign summaries reported +155% website traffic and +50% sales during the promotion period.