Tag: Orange

Orange Instagallery

Here is the latest campaign to break on Instagram. Orange in France launched a new hi-speed network and created an ‘Instagallery’ to promote it.

With the help of Cake Paris, Orange targeted influential instagramers by pulling their photos into a staged photo exhibition in Los Angeles. Then they created short films with awkward comments made on the photos by people walking through the gallery. The short films were then sent to the influential instagramers who then shared it with their followers and in turn created free buzz for Orange France.

Real Fruit Boxes

Brazilian agency Ageisobar was given the challegene to show that Camp Nectar juices were all natural. So they created moulds in the shape of juice packs and hung them on trees at various fruit farms. When the fruits grew and ripened, they took the shape of the brand’s packaging!

Singing tweetagrams

Got a friend who needs cheering up? Or maybe you just want to tell them that
you love them/miss them/really like their new haircut…now you can say it with Orange UK’s new singing tweetagram!

It works like this: You write the tweetagram message to someone, adding the hashtag #singingtweetagrams. Orange then picks the best ones and has the Rockabellas record the message in song “within a few hours.” Orange then uploads the song and tweets it to you with a link, so you can send it on to the person.

The question will be whether they can keep up the pace set by Wieden + Kennedy in its Old Spice effort, which produced more than 180 videos in a couple days and pumped out responses nearly immediately.