Speeding is the primary contributor to fatalities in Australia. So in September 2012 the Transport Accident Commission (TAC) created a Pinterest campaign that educated girlfriends and mothers ‘How to plan a funeral‘ for their young men who have 6 times more chances of a fatal crash than young women.
The campaign was based on the insight that a comment like “I’d hate to plan your funeral. Slowing down won’t kill you” from a close friend or relative has a much more profound effect than any message from an authority like the TAC.
Since 2010 I have noticed a steady increase in innovations at fashion shows around the world. In this latest example Acne Production has created a cutting edge ‘Interactive Live Stream Experience’ for the adidas Y-3 Spring/Summer 2013 collection that was revealed at New York Fashion Week in September 2012. The show marked the 10th anniversary of adidas’ unique partnership with Yohji Yamamoto. Athletes, celebrities, and fashion mavens gathered at St John’s Center, which had been transformed by Dev Harlan’s 3D projections.
The team from Acne had setup the ‘Interactive Live Stream Experience’ with four different views on the runway. The online audience could magnify one view without losing perspective of the show as a whole, and pin each look to Pinterest.
To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. Users who scrolled down the men’s apparel, women’s apparel, geek, fitness and sports categories came across giant mosaics that “animated” when scrolled through.
Pinterest is one of the most talked about and fastest growing social networks of 2012. What makes this social site different from the others is its pinboard-styled social photo sharing feature that allows users to create and manage theme-based image collections.
Since its still very new, a lot of major brands out there don’t know what to make of it. However, a couple have already found creative ways to exploit the potential of the new social media destination…
Women’s Inspiration Day by Kotex
In Israel, Kotex found 50 inspiring women and looked at what they were pinning on Pinterest. These women were then sent virtual gifts. If they re-pinned it, Kotex would send a real gift via mail. Smoyz, the agency behind the effort, claims nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram…
Puzzle by Peugeot Panama
Peugeot’s Panama unit ran a contest that awarded fans who completed their Pinterest puzzle. The brand’s Pinterest profile featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama’s website.
Color Me Inspired by Guess
Guess challenged its fans to create boards based on four spring colors: Noir Teal, Hot House Orange, Red Hot Overdue and New Plum Light. The participants were asked to title their boards as “Guess My Color Inspiration” and pin at least five images (each tagged with #GUESScolor) in them. Four winners were then chosen by fashion bloggers Kristina Bazan of Kayture, Michelle Koesnadi of Glisters and Blisters, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That.
Pinterest Lottery by British Midland International
British airline “bmi” launched a game of chance to engages its fans. With “Pinterest Lottery“, bmi encouraged fans to re-pin upto six images of its seven travel destinations Beirut, Dublin, Marrakech, Moscow, Nice, London and Edinburgh. At the end of each week, the company choose a number at random and the users who had re-pinned the image with that number would qualify for a chance to win a free return flight.
