First Look of iPhone 5S with Jimmy Kimmel

In September last year Jimmy Kimmel pranked people on the streets of America with a chance to test the iPhone 5…which actually was just an iPhone 4S.

Now following the announcement of the iPhone 5S, he once again set out to prove that still most people in America can’t tell the difference between an old and new iPhone. 😆

Unsuspecting people on Hollywood Boulevard were shown an iPad mini and were told that this was the new iPhone 5S. The results…

Nivea Deo Stress Test

To promote the new Nivea Deo Stress Protect, a daring prank was organised by Nivea in a German airport. Pictures of random passengers were taken and inserted into magazine covers, TV news etc while being portrayed as dangerous and wanted by the police.

What would you do if you found yourself in this same situation? Have a heart attack? Here is how the unsuspecting passengers reacted…

Fanta Soda “Lift & Laugh”

Ogilvy Brazil sought to reinforce Fanta’s brand image of “joy” in USA. So they came up with an elevator prank called “Lift & Laugh”.

An elevator in a school in Atlanta was chosen to arouse students curiosity and laughter. In the elevator they installed a device that responded to the movements and comments from the students.

In the end many students did not want to get off the elevator and asked for a repeat trip. 🙂

Belgian TV prank on Mobistar

Mobistar is Belgium’s leading mobile operator and largest advertiser. Over time they have become known for their lousy customer service. So VRT Television from Belgium decided to prank Mobistar on January 10, 2011. After which the prank was broadcasted on their new “Basta comedy show”. Mathieu, the security guard from Mobistar became a folk hero overnight for his friendly demeanor.

The modern consumers are tired of brands running overpromising brand messages through advertising. Their needs are very simple and straightforward. Therefore brands should first use more of their budgets to improve their products and (customer) services and then later deliver advertising campaigns that bring out their outstanding brand experience.