Publicis Israel | SunMatrix Ramble

Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market.

This time they have used innovative digital billboards called “Smile Stations” to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.

People walking by could approach the screen and press a physical “Like” button. This in turn would broadcast the video of the moment back to the user who sent it via the Prigat Facebook Page. Users who generated the most smiles won a prize.

There were over 10,000 messages sent to screens at train stations around Israel and thousands of people responded by hitting the like button…

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.

A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.

The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!