Tag: QR Codes

The Howling Football

The European Football Championship is going to kick off in a few months, and brands are already getting ready with their advertising pitch. However the brands are not the only ones who want to grab people’s attention.

In Ukraine there a lot of street dogs and cats that are being killed to make the country cleaner and ready to welcome thousands of football tourists. So pan-European animal charity ETN has conceived an incredibly smart and attention grabbing ambient campaign in Hamburg to get people involved in its animal protection program…

Shop and Pay on-the-go

In June last year I had covered how Homeplus in South Korea had created a virtual store in a subway station in order to blend into people’s everyday lives. Since then Procter & Gamble has set up the same virtual stores in four of the busiest subway stations in Prague and Chinese online supermarket Yihodian has also borrowed the idea and installed virtual supermarkets in 15 subway stations around Shanghai.

This year PayPal has also launched the same QR code shops in 15 Singapore subway stations and enabled commuters to buy Valentines gifts from eight different retailers by simply scanning the QR code on their smartphone…

In USA, PayPal has eliminated the need of a wallet or phone altogether. In a partnership with Home Depot, PayPal has begun to roll out an in-store service that enables payments at stores using only a mobile phone number and a pin number at checkout…

Money is truly being re-imagined and contactless payments is going to be a norm by late 2012.

The Buddy Stamp

Most nightclubs in India put an admittance stamp on the wrist of their customers. Turquoise Cottage a nightclub based in Vasant Vihar, New Delhi was no different. However with their digital agency, Webchutney, they created what then went on to be coined as “The Buddy Stamp”.

“The Buddy Stamp” was a unique QR code stamp which upon scanning gave customers useful and actionable information depending on the time of night… 😎