Toyota

A Sirious safety message

By hijacking Siri, Toyota in Sweden has found a new way to get people to turn off their phones in the car and stop texting.

With the help of Saatchi & Saatchi they created a unique radio ad that interacted with the phone without human intervention. Of course relying on the fact that the iPhone was plugged in, charging and would wake up to the voice command “Hey Siri”. So, even if the driver wasn’t paying attention, their phone was. 😎

Click here to watch the video on AdsSpot website.

Two separate ads ran during rush hour – one for Apple’s Siri and the other for Google Android with “OK Google”.

Try my Hybrid

Toyota in Norway is doing really good on loyalty and customer satisfaction. But it is struggling in terms of recruiting new customers.

So instead of having their car salesmen persuading new buyers, they decided to get their satisfied car owners to offer test drives to prospects. A web and mobile service was setup through which Toyota Hybrid owners for no money let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid.

Interactive iPad Ads

New research from the IAB has shown that when it comes to advertising on tablets, interactivity is the key. So here are some of the trendy interactive ads that have appeared on the iPad…

White Collar

In a simple use of touch screen technology, users were asked to solve a puzzle by dragging an icon across the screen to locate answers to questions displayed in the banner…

Volkswagen Park Assist

To experience the Volkswagen Tiguan’s Park Assist, users were made to touch two targets on the screen. The car on the screen then reversed and parked itself between the targets…

Visa Signature

Built in HTML5, the ad presents users with a virtual wallet that allows them to look through and plan a holiday, buy theatre / cinema tickets, or reserve a hotel…

Using the slogan ‘Filled with People’, the ad allowed users to drag the slider across the screen and see how an unfinished Toyota car moved through the factory floor while being assembled by various mechanics…

Microsoft

Microsoft wanted to let developers know that Windows Azure was designed to allow code to be created in the cloud. So they came up with an iAd that allowed readers to alter its code, which in turn changed its layout…

Toyota Scion “Microsoft Surface Experience”

Auto Shows are known for innovative implementations of “todays” cutting edge technologies. In fact I experienced some of the cutting edge technologies first hand at the 2011 International Motor Show in Frankfurt.

If you are headed to any of the upcoming Auto Shows late this year or in 2012, chances are you’ll get to play with the “Scion Surface Experience” showcasing Toyota’s new all electric brand of cars on the latest Microsoft Surface tables.

Toyota’s agency, Juxt Interactive has created the “Scion Surface Experience” to enable exploration of the brand’s product, racing and cultural affiliations in an unexpected way. A deck of eight “collectible” cards have been created that when placed on the surface reveal photos, video content, regional sales info, and localized events.

When the cards are flipped over, they trigger a piece of a song (e.g. beats, bass or vocals). Placing all eight cards on the Surface at the same time plays the full song and gives guests a chance to remix the song in their own way, reinforcing the self-expression that is core to the Scion brand. Guests can also take their cards home and use them to download digital content related to the Auto Show experience.

A Glass of Water

A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota’s zero-emission vision.

So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.

According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.

3D projection mapping on a Toyota Auris

Here is a really innovative piece of new work from Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK!

Instead of the usual 3D projection mapping onto a building, Glue Isobar has worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle.

They have used a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience.

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.