Tag: WallDecaux

The Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight their backpacks liteshield protective technology which provided users the perfect shock absorption while giving great wearing comfort.

So their agency Publicis Munich created a billboard where people could experience the shock absorbing effects of the EVOC backpack. The billboard was also connected to Facebook so that people test-punching the backpack were photographed and uploaded to the EVOC Facebook page.

The hardest recorded punch measured an impressive 11.30 kN.

Mercedes Key To Viano

For their customer Mercedes-Benz Vans, ad agency Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin’s underground station Friedrichstrasse. This display blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control the digital advertising displays using their own remote car keys…