You LOL You Lose

Frijj a UK based milkshake brand and Iris Worldwide have developed a campaign that helps people build their tolerance to the unexpected. Why? So that Frijj’s new flavours…honeycomb choc swirl, jam doughnut and sticky toffee pudding won’t knock them flat.

So they have created an advergame that pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while their web app plays you some funny and weird YouTube videos.

Would you like to give it a try? Then go for it at www.frijjtheincredible.co.uk.

Talking Tree

Everybody has an opinion on Nature. But what about Nature’s opinion? EOS magazine decided to give Nature the means to talk. A 100 year old tree, living on the edge of Brussels, was hooked up to a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone. This equipment constantly measures the tree’s living circumstances. And translates this information into human language. Then, the tree lets the world know how he feels.

Visit www.talking-tree.com and follow the life of the talking tree via YouTube, Flickr and Soundcloud.

Webcam Social Shopper

Here is a great example of tomorrows upcoming online shopping experience. The Zugara app couples the functionality of Augmented Reality and Motion Capture!

The app allows you to hold articles of clothing up in front of yourself, while it tracks your movements so that you can interact with the site’s content when standing several feet away from your computer’s controls.