Tag: YouTube

Catch The Swedish Light

Summer is usually somewhat of a slow period for Ikea in Belgium and Ikea wanted to change that. Instead of traditional advertising with Ikea’s summer offers, they created an interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As one can’t do ‘frame-by-frame’ on YouTube, people had to pause the spot in the exact right moment when the light hit a product. In that unique frame, a yellow code would appear in the top right corner. The first person to validate the code on the summer microsite, would win the product instantly.

Click here to watch the video on the AdsSpot website.

You LOL You Lose

Frijj a UK based milkshake brand and Iris Worldwide have developed a campaign that helps people build their tolerance to the unexpected. Why? So that Frijj’s new flavours…honeycomb choc swirl, jam doughnut and sticky toffee pudding won’t knock them flat.

So they have created an advergame that pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while their web app plays you some funny and weird YouTube videos.

Would you like to give it a try? Then go for it at www.frijjtheincredible.co.uk.

Desperados Beer YouTube Takeover

Here is pretty cool and ambitious YouTube takeover. Its one of the first ones I have seen that also integrates the Facebook Connect functionality as part of the experience.

The YouTube campaign has been created by Dufresne Corrigan Scarlett and MediaMonks for beer brand Desperados. The takeover lets you interact with the story as it unfolds and also lets you bring your FB friends into the party by pulling in photos on the fly.

To experience it yourself visit: www.youtube.com/desperados

Tipp-Ex: A hunter shoots a bear

Tipp-Ex has created an interactive YouTube takeover ad where you can write the headline and see what happens!

Even though recently we have been seeing more of these, this is different because you can control the outcome.

Here are some suggestions for commands offered: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.