LG to make everyday life more fun and exciting, decided to bring a few surprises to the street. They found Juan, a video artist who took his hobby to another level with LG’s portable projectors. Together they surprised and entertained people in ways never expected…
Carrie is an upcoming 2013 American supernatural horror film. It is the third film adaptation of Stephen King’s 1974 novel of the same name.
To promote this upcoming remake, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. Then one actor took on the role of Carrie and setup innocent customers for a prankvertising experience of their lives.
The video has already got 3.2 million views and am sure we will get to see a whole lot more of prankvertising in the near future as the practice becomes the go-to marketing strategy for brands.
Brands everywhere are chasing branded content. Volvo Trucks picks a sharper route: it turns a technical feature into a spectacle by letting a hamster “steer” a Volvo FMX out of a quarry using Volvo Dynamic Steering.
The gag is simple to explain and hard to ignore. A hamster wheel is mounted to the steering wheel, and a precision driver handles pedals and safety while guiding the hamster with a carrot. The result feels like a ridiculous idea that somehow still proves something real.
Volvo Dynamic Steering is not an easy feature to dramatize in a way non-truck buyers want to watch. This film solves that by making “light steering” visually absurd, then grounding it with a credible live-test frame.
In global B2B and industrial marketing, this is a clean blueprint for turning an engineering benefit into mass-reach content without losing the proof.
The hamster is not just cuteness. It is a proxy for “minimum force.” If a tiny animal can move the wheel, the viewer instantly understands the claim before any explanation arrives.
That is the key branded-content trick: build an image that carries the message on its own, then let the technical story catch up afterwards.
Volvo Trucks reports the film drew millions of views quickly, and industry press echoes that early momentum. The bigger point is not the number, it is the audience expansion. A feature aimed at fleet operators becomes something broadly watchable because the demonstration is designed like a story, not a spec.
Volvo Dynamic Steering, positioned as making the steering feel unusually light and precise even in demanding conditions.
Industry press describes it as a live test executed in a controlled environment, with safety handled by a precision driver while the hamster influences the steering wheel.
The product truth is inseparable from the story. The plot only works because the feature exists, which makes the content feel earned rather than bolted on.
It recruits non-buyers as viewers. When the demo is entertaining on its own, reach grows beyond the immediate purchase audience, while still reinforcing the proof.
If the spectacle overwhelms the claim, people remember the stunt but not the feature. The visual must map cleanly to the benefit.
