Category: Live Communication

Giant Phone

The mission for ad agency Forsman & Bodenfors Sweden was to launch Tele2’s latest product i.e. fixed telephony through the mobile net. The product sounded quite technical and advanced. So the focus was to show how easy it was to use and how close it was to a traditional fixed phone. And the best way was to just let the people try it.

So they built giant working phones in Swedens three biggest cities. This way all passers could try the product by calling whoever they wanted for free. The giant phones, of course, were hard to ignore. And loads of people used them to call a friend, a taxi or whoever they could think of.

There was even a competition…every now and then Tele2 called up the giant phones, and whoever answered won a great prize.

BMW Flash Projection

German ad agency Serviceplan was given the challenge to turn young potential motorbikers into fans of the BMW Motorrad, by staging the brand in an unseen and fascinating way.

So they came up with the first cinema commercial that does not use a directly visible logo. During an exciting Superbike commercial they illuminated the BMW logo with a harmless photo flash onto the audience’s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an after image. With this BMW literally got inside people’s heads – involving them instead of boring them.

People who visited the movie shows were fascinated by this innovative performance. BMW Motorrad got a lot of positive feedback, especially excited comments on various biker blogs. Even film critics wrote about the event in their reviews. And of course there were several reports on TV.

At the pre-season opening of the BMW Motorrad a significant number of younger people asked for information material about Ruben Xaus and his Superbike…the BMW S 1000 RR. The S 1000 RR then went on to be sold out till September 2010. A huge success in midst of a declining bike market.

Job offer on the luggage scanner

Supreme Security is an international company that offers security services that range from personal security to dog squad assignments – as well as access and baggage checks. In providing these services Supreme Security continually needs specially trained personnel. Only a few specialists can fulfill this narrow job profile in Switzerland. And they tend to work in the border patrol or as airport police.

So Supreme Security has started to equip their own employees with machined metal bars, which they take on business trips in their hand luggage. With a production budget under 5000 Swiss francs Supreme Security was able to recruit eight highly qualified employees in two months.

Hidden Pizza

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is.

The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way they would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which would be supported by print, radio and online executions.

More details can be found at: www.hiddenpizza.com.au

Crying Invoice

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. There mission was to build awareness among freelancers and make them sign up at ikki.be.

What they learnt was that one of freelancers biggest concerns is to get their money on time. Which they usually don’t. But from now on any freelancer will be able to recall the accounts department of their late payment. With a little smile!

The BMW Light Wall Reflection

BMW asked Serviceplan from Munich, Germany to develop an idea for the BMW M3 Coupe as they had a very special billboard at the Hamburg airport – a 50x2m light wall in the middle of the arrivals hall.

For a car that exceeds limits, Serviceplan created a billboard that exceeds limits. They designed a headline out of half letters. To complete them they used the reflection on the shiny floor.

They not only managed to double the media space for free and but also doubled the attention for free!

The Speed Camera Lottery

The winning idea of the Volkswagen fun theory award was submitted by Kevin Richardson, USA.

Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

Everyone saves for something

McDonald’s with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.

The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.

iButterfly – Location Based Coupons

Here is a great example of Online, Mobile and Shopper Marketing converging with Augmented Reality (AR)! Integrated Marketing literally put into the hands of the people!

Japanese ad agency Dentsu has started this experimental coupon download platform called iButterfly on the iPhone. The free iPhone app transforms the habit of collecting coupons into a fun little game using AR and the device’s GPS.

The app tasks its users with catching virtual butterflies that are flying around, each representing one or more coupons. You can even share “butterflies” with your friends via Bluetooth.

An entertaining way to deliver targeted promotional coupons on the mobile…

Radio Tel Aviv

There are many radio stations in Tel Aviv, but only one is called “Radio Tel Aviv” and it can be found at 102FM. The task was to make all of Tel Aviv associate the city with the radio station.

Since all major streets in Tel Aviv have a building number “102”. One night ad agency Saatchi & Saatchi Tel Aviv transformed every building number “102” into an advertisement for the radio station, featuring the station’s frequency and tagline. Stickers were affixed onto the buildings, so that “102” became “102FM” with the station’s logo.