Translation: Thank you. One small coin, can make a big difference.
Here’s another innovative bus stand…this time it’s from the Salvation Army in Norway. People walking by this bus stand can put money directly into the coin hole above the homeless man.
The bus stand side was made with two layers of glass to accommodate the coins being put in. The shape created by the coins symbolized how the money would be spent…roof over the heads…and a bed to sleep in.
It’s a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. So Leo Burnett Toronto created The James Ready Bar-Ter Campus Tour. This was a unique way for students to have both…Beer and other necessities.
Students were encouraged to spend their money on James Ready Beer, collect their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n’ cheese, socks and so on.
One cashier, one hidden cam, one printer. That’s all Ogilvy Brasil needed to prove that Burger King sandwiches are made to order. When a customer ordered a Whopper, they took a picture, without anyone noticing. Then the customer got their freshly made sandwiches with their faces on them. Thus Burger King proved that each sandwich is unique and made to order for each customer. 😎
One of the most sacred moment guys have is watching football with friends. But as time goes by, that moment is increasingly at risk. Heineken with the help of ad agency JWT Italy, reminded their target audience of this at the very evening of the UEFA Champions League game…Real madrid vs AC Milan. 🙂
Heineken “made to entertain”. 😎
Agency Sarkissian Mason have created an interactive projection to get attention for the homeless people in New York. The passerby’s could interact with the projection by sending an SMS, that would lead the homeless man to enter the house. After that, a call to action appeared, inviting people to send another SMS to make a donation.
Dutch ad agency Rapp Amstelveen had magician Ramana appear in a European airport performing his famous levitation trick to advertise KLM’s comfortable ecomonic seats.
Here is a clutter breaking way to get increase foot falls in your stores…Brand Alley from London did a catwalk show with a difference. Featuring hot models, they stunned the most fashionable high street in the world. What makes it even more compelling is; instead of wearing clothes these models are wearing nothing but body paint. 😎
Making navigation social is the new big idea by Swedish agency FarFar for Nokia…
A great ambient strategy by Leo Burnett Puerto Rico to launch the new Angus Burger for McDonald’s. 😎
As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around belgium into free classified ad hoardings.
After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick. People started putting up their own classified ads almost immediately and the poster sites were completely full within days.
