Category: Marketing Strategies

How to Rank #1 with Answer Engine Optimization

SEO is evolving into AEO, Answer Engine Optimization. The goal is no longer just “rank a page and win a click.” The goal is to become the source that AI-powered answer engines extract, summarize, and cite when users ask questions.

That is the practical difference. Traditional SEO is built to win blue-link rankings and click-through. AEO is built to win inclusion in the answer itself by making your content easy to parse, easy to trust, and worth citing inside Google AI Overviews and AI-driven search experiences.

As AI summaries appear more frequently across search results, the competitive battleground shifts upward. Visibility concentrates inside the generated answer. The winning strategy becomes “earn the citation,” not just “earn the click.”

The video below breaks down a practical 6-step AEO framework any brand can implement immediately:
1. Target long-tail conversational questions
2. Prioritize low-competition AEO opportunities
3. Match informational intent, then design a conversion path that fits
4. Optimize for multi-feature SERP visibility, not one placement
5. Build brand authority through third-party mentions and citations
6. Run an AEO gap analysis to find where competitors are cited and you are not

If you want to “rank #1” in the AI era, stop treating search as a list of links and start treating it as an answer ecosystem. Publish content that is easy to extract, unambiguous in structure, and defensible with evidence. Then reinforce it with authority signals beyond your site, because answer engines learn trust from repeated third-party validation.

The winners will be the brands that become the sources AI systems cite by default. The losers will be the ones still optimizing only for yesterday’s SERP.

Why #1 Google Ranking for your Brand might be worthless in 2026

Traditional SEO is in decline because AI search is increasingly answering questions directly and deciding what to mention based less on website rankings and more on how well a brand is understood and connected across the web. This shift can make even a #1 Google result far less valuable than it used to be.

The shift to GEO (Generative Engine Optimization), where visibility comes from entity relationships rather than keywords and backlinks alone, is clearly illustrated in the video below by the example of Microsoft OneNote outperforming Evernote in AI-driven recommendations even if Evernote is stronger in traditional Google results. Additionally, Google’s AI rewriting of meta descriptions can further reduce your control over classic SERP messaging.

The recommended “new tactics” seen in the video now center on building and clarifying entities. This means treating your brand, product, people, and category as entities that AI systems can confidently identify, connect, and cite, supported by practical strategies focused on entity optimization and real-world corroboration. In this framing, genuine mentions, real customer conversations, and a durable multi-channel presence become key GEO levers because they create distributed, consistent signals that strengthen entity credibility and relationships. This, in turn, increases the probability that your brand is included in AI answers and category recommendations.

From idea to pipeline, AI makes marketing self-service

This video is, at its core, a marketing pitch for Nas.io’s Lead Forms product. It positions Lead Forms as a fast, self-serve workflow for marketers and solo operators to move from an idea to an active pipeline by simply typing what they want to sell. In the demo, the AI is presented as able to generate a complete website and lead-capture form, produce multiple promotional assets for social ads, and even surface prospective customers and their email addresses for outreach. All in under a minute.

While the video does not explicitly discuss coding, the repeated “just type” framing signals a zero-code, no-technical-knowledge approach. The promise is clear. Website generation, ad creative, and lead capture become an end-to-end, push-button process that anyone can run. If this is the direction these tools continue to evolve, it is a strong preview of what the future of marketing and entrepreneurship could look like.

The future is now.

Lovart AI just made Photoshop feel like Microsoft Paint

The moment everyone becomes a designer has officially arrived. For decades, creative software demanded expertise. Layers. Masks. Render engines. Color theory. All just to make something look decent. But something fundamental has shifted with the arrival of Lovart AI. It doesn’t just simplify design—it democratizes creativity.

You can now build a complete brand identity or create a commercial-ready video in the time it takes to make coffee. No tutorials. No plug-ins. No “maybe I’ll learn Adobe Photoshop someday.” Now that everyone can design, the real edge belongs to those who can think, not just draw.

The future isn’t coming—it’s already here. Are you ready?

WestJet Flight Light

Over the last year or so, I have seen more and more brands from different industries actively experimenting with new ways to move beyond selling their products and providing their consumers with “convenience services” that eventually drive repeat usage / purchase of the product.

In this latest example, WestJet wanted to give their business travelers the ability to pursue opportunities, without losing connection with their loved ones at home. So, they created WestJet Flight Light, a nightlight that used live flight data to project a WestJet flight path onto a child’s bedroom ceiling. This simple device made the countdown of the hours and minutes to the parents return even more fun and interactive for the children waiting at home.

The prototype of the Flight Light is going to be in beta-testing throughout this summer. To stay updated visit the Flight Light homepage for more information.

Burger King Burn that Ad

Over the years we have seen many advertisers trying to hack, mock or leverage their competitors ads. In Brazil, Burger King with the help of ad agency David SP used augmented realtiy to burn their competitors ads via their consumers mobile phones while rewarding the participating consumer with a free Whopper.

Burger King is expecting to give away 500,000 Whoppers through this promotion, so that more and more people use their Burger King Express service which lets customers pre-order food for pickup.

Ford Smart Lane-Keeping Bed

Ford Europe has unveiled a “Lane-Keeping Bed” that ensures partners always have equal amounts of sleeping space. The idea was inspired by the driver-assist technology that prevents unintentional drifting in new models like the 2019 Ford Ranger.

As demonstrated in the video below, pressure sensors detect when an active dreamer strays to the opposite side of the mattress and triggers an integrated conveyor belt that puts them back where they belong.

Like Ford’s noise-cancelling dog kennel, the Lane-Keeping Bed is only a prototype in the company’s “Interventions” series of innovations that extend beyond the car industry.

Read along with Google Home Mini and Disney’s Little Golden Books

A new Google and Disney partnership has brought Disney Storybooks to life. The next time you read out loud select Disney Little Golden Books, your Google Home will add sound effects and soundtracks to accompany the story as it is read aloud.

This new feature uses voice recognition to be able to tell when a reader has skipped ahead or gone back, and adjusts the sound effects accordingly. If the user pauses reading, ambient music will play until the user begins reading again. This feature works on Google Home, Home Mini, and Home Max speakers in the US. To activate the action, just say, “Hey Google, let’s read along with Disney.”

During the story, unlike with other typical commands, the smart speaker’s microphone will stay on so the device can follow along and add sound effects. To address privacy concerns, Google says it does not store the audio data after the story has been completed.

H&M Home Gift Guide enables Voice Shopping

Voice computing is opening new possibilities for the retail industry, especially to inspire and interact with customers. So, this holiday season (2018), H&M decided to take the lead when it comes to shaping the voice commerce of the future and to have their customers be part of the journey.

H&M in USA launched the H&M HOME Gift Guide – an easy to use voice application filled with inspiration and ideas for different holiday gifts for anyone’s home available via the Google Assistant on all smartphones and Google Home smart devices. To activate the H&M HOME Gift Guide, users had to simply ask for H&M HOME from their Google Assistant and then easily browse through the H&M assortment to find the most suitable gift. The voice application also offered easy payment through voice.

H&M HOME initially announced the creation of a voice application, called H&M HOME Stylist, in June 2018. At that time, H&M said the voice stylist offered personal styling suggestions, mood boards and inspiration for every room in the home.

Hence the H&M Home Gift Guide is just a revamped version of H&M Stylist, prepped with Holiday themed products.