Tag: advertising

Power to you

Here is a great ad from Vodafone…done by an agency called Santo from Argentina.

Have we not all gone through this emotion at some point of our life? 😆

Flyvertising!!!

Trust the Germans to come up with some real new age ideas…Jung von Matt an advertising agency from Germany just re-defined advertising for their client Eichborn. 😎

At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. Thus inventing Flyvertising or as they would call it in German…Fliegenbanner. 😆

The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors.

Road Safety: Bleeding Billboard

An impressive device was concocted by Colenso BBDO to demonstrate to drivers that vigilance is needed when it rains. The special billboards were installed on the roadsides in Papakura District, New Zealand.

When it began to rain these billboards started bleeding profusely.

Bleeding BillboardBleeding Billboard

A fairly violent but successful approach to drive home the message…”Rain changes everything. Adjust speed to conditions on the road”.

The device can be seen more closely in the video here:

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.

1000 mobile phones. 2000 texts. One song.

To create a viral video these days, you need to do something great and unique. Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture.

This was done using 1000 phones and 53 different ringtone alerts, synchronized to recreate the classical piece.

If you like the resulting tune, you can download it to your computer, as well as the 53 ringtones used to create it, from the Vodafone NZ site.

Droid vs iPhone

Droid is Verizon’s new google android phone…it’s dubbed as the iPhone killer…

new_iphone

Verizon in their ad for the Droid attacked the iPhone…

What they forgot was that the iPhone fans are the ultimate loyalists… 😆

Additionally it’s rumored that we will soon see the Google branded gPhone…with the mobile handset competition heating up…I can hardly wait to see and know more about iPhone 4G… 😎