Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
This is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow.
WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly activate the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the t-shirt…complete with bullet wounds, huge amounts of blood and sound effects to match it.
