Tag: Austria

Adshels with a difference

Here are the latest innovations in adshels currently doing rounds on the internet…

Ikea LEDshel

Ikea swapped all the regular neon tubes found in adshels around Vienna with their new range of LED lights. This way they made the product the medium and demonstrated that Ikea can turn ordinary things into something extra-ordinary.

Click here to watch the video on the AdsSpot website.

Only for children

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called ANAR, created an ad that displayed a different message for adults and children at the same time.

The ad used a lenticular top layer to show different images at varying angles. So when an adult looked at it they could only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looked at the ad, they saw bruises on the boy’s face with a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.

Austria Solar Annual Report 2011

Solar energy is the key area of business for Vienna based Austria Solar. Their ad agency Serviceplan was given the task to develop a surprising and attention grabbing annual report that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector.

So a special printing process was used that allowed the content of the individual pages only to become visible when sunlight fell on it! 😎 The finished report was then wrapped in a light-proof foil and sent to the members of the Austrian solar organization along with various representatives from business and politics.

Interactive iPad ad for VGT

VGT (an association combating animal factories) in collaboration with Austrian ad agency Demner Merlicek & Bergmann, created an iAd for the iPad version of DATUM magazine.

In the iAd you could see a young lady wearing a fur coat. When the iPad user would want to continue browsing by making the finger-wipe movement he would find that every finger-wipe would leave behind blood stains on the fur. The more he tried, the more blood would appear.