To raise people’s awareness and make them realize that nobody wants to pay for bad drivers. Axa decided to play a trick on people with the help of a little old lady.
On an ordinary market day in a small, tranquil French town, an old lady was seen getting out of her parking space. In the process she knocked almost everything in her way before crashing into a line of market stalls. With the reveal being…
In 2010, AXA was the first insurance company in the market to launch an iPhone application for car insurance. In 2011, AXA took this one step further and developed an iPhone application for fire insurance.
‘Mobile Service Home’ is a first for the Belgian insurance market. So this innovative product also deserved to be launched by a method that displays just as much inventiveness. This is why AXA with ad agency Duval Guillaume Antwerp / Modem developed what they are calling an i-Mercial. A television spot for viewers to step into!
AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.
To launch this new app agency Duval Guillaume Antwerp / Modem from Belgium created an innovative print ad that required your iPhone to complete the message. 😎
