Herta a German subsidiary of the Nestle Group, launched a new product in Belgium called Knacki FootBall – small meatballs that look like footballs.
Then at a local train station, they placed a vending machine that offered these meatballs for free. But what people did not know was that to get the free meatballs they had to play a game of football inside the vending machine against a Belgian football legend Leo Van Der Elst. The results…
Today more than 75 million girls across the world are forced to go to work and not school. Most of the time only boys have access to education in less privileged countries. So charity organisation Plan along with CLM BBDO created an erasable billboard with an illustration that could be erased to reveal another illustration. The billboard was put up in a central location in Paris and Berlin. Passersby in both locations were given a chance to make a donation in exchange for a rubber that could be used to erase the drawing. The results…
ActionAid is an organisation committed to many projects, like fighting hunger and poverty. But in Italy it is known primarily for the sponsoring of children.
So to communicate the work of ActionAid with a small media and production budget in Italy, ad agency DLV BBDO came up with the “Donate your Profile” project. Participants donated their Facebook and Twitter profile pictures to the project so that more awareness could be generated for the stories of people ActionAid helped.
The project received support from Radio 105, Radio Deejay, La Stampa, Marc Marquez and many other Italian celebrities and brands. Seeing this many more people joined in and donated their profiles pictures. The project became the 5th most trending topic on Twitter and received over 79 million media impressions.
To donate your profile visit https://case.donailtuoprofilo.it
