Tag: Bogota

Exito Flossbook

Over the last year or so I have seen numerous brands use the basic website functionalities of Twitter, Pinterest and Facebook to reach out and engage with their audiences.

In this latest example, Sancho BBDO from Colombia created a “banner” that efficiently promoted Exito dental floss by taking advantage of the Facebook timeline. In the below case video one can actually see how the banner acted like a dental floss and got between the pictures of food being posted on the various restaurant fan pages. 😎

As a result the Exito website received 30% more traffic and the banner received more than 200,000 likes on the various restaurant Fan Pages.

Navarro Correas “Wine Art Project”

Argentinian wine brand Navarro Correas created a 13×8.2 meters structure in Bogota, Colombia that consisted of 1000 acrylic cells and an automated robotic mechanism that filled each cell with 6 different shades of wine.

People could activate the robotic mechanism by sending a text message with the acrylic cell number they wanted filled. At the end 1000 text messages recreated Van Gogh’s self portrait. A masterpiece created with Navarro Correas own masterpiece wines…

Rush Hour Cinema

On an average, commuters in Bogota spend daily 4 hours stuck in traffic. The infernal rush hour traffic jams are the result of unfinished constructions on main avenues, as well as on the rapid transit system—Transmilenio, which has seen work on its expansion come to a halt, due to irregularities in the handling of funds, and corrupt contractors.

So Coca-Cola with ad agency Ogilvy Colombia turned these traffic jams into a drive in cinema! The soda-pop giant launched this ingenious initiative on the eve of their 125th anniversary.