In March I had written about how Google had inspired developers to convert mobile phones and tablets into remote controls for desktop browsers via a simple mobile URL.
Now Cheetos, an American brand of cheese-flavored puffed cornmeal snacks has successfully tapped this technology to engage with their viewers as they watch their regular TV commercial on YouTube.
Viewers watching the new Cheetos Mix-Ups ad on YouTube received a dual screen experience in which they could fling the new Cheetos Mix-Ups snacks from their phone into a video playing on their desktop. 😎
The campaign has successfully created a new way for people to engage with the ad and get to know the product’s new shapes and colors. As a result the video has already got 8.5 million views on YouTube and people who played the game stayed for an average of 7 minutes and 17 seconds, and flung an average of 56 Cheetos per game.
For the full experience don’t forget to visit the Cheetos YouTube Channel.