Hellmann’s ReciTweet

In the past, Hellmann’s has used novel ways to encourage consumers to use their mayonnaise for more than just sandwiches. Now for their latest campaign they have teamed up with Ogilvy Brazil to create Recitweet.

Consumers who don’t know what to do with the contents of their fridges can now tweet their ingredients with the hashtag #PreparaPraMim (prepare for me in Portuguese). Then as a tweet back the consumers receive a recipe from Hellmann’s that uses the exact same food from their fridge. Here is a short video on how it works…