digital advertising | SunMatrix Ramble

Egg-splatting bus shelter

Only available from New Year’s Day to Easter Day, the Cadbury Creme Egg is one of the best selling confections in the U.S., Canada, and the United Kingdom.

In a bid to boost Creme Egg sales in the lead-up to Easter, Cadbury’s has come up with some really unique bus shelter in UK.

Cadbury's Creme Egg Game

Waiting for a bus is boring. Now though, you can fill this time by playing Cadbury’s first ever-interactive outdoor game called Splat the Egg.

Is this the future of advertising – every lamp post and bus shelter calling out to be stroked, touched or hit? 🙂

For those who wont have the chance to experience the real thing…you can have a go at the online version…

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.

A walk-thru history of a great brand

This is about as cool as it gets when telling the history behind your brand. Johnnie Walker and BBH London got Scottish actor Robert Carlisle to narrate the story while walking through the misty Scottish highlands.

This isn’t a commercial. At least in the traditional sense. It never ran on TV. It never will. Probably because it isn’t a nice, short and sweet 30 seconds long with a fancy logo and url at the end.