Tag: Digital Installations

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎

Give-A-Toy Store

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.

Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.

The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).

Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).

Prigat “Smile Stations”

Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market.

This time they have used innovative digital billboards called “Smile Stations” to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.

People walking by could approach the screen and press a physical “Like” button. This in turn would broadcast the video of the moment back to the user who sent it via the Prigat Facebook Page. Users who generated the most smiles won a prize.

There were over 10,000 messages sent to screens at train stations around Israel and thousands of people responded by hitting the like button…