Tag: Facebook Like

Diesel’s Real Life “Likes”

People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the “Like Button” is clicked 3 billion times a day.

So agency Fullsix Madrid decided to give people the chance to like their favorite Diesel outfits in the real world. All customers had to do was go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, “Like” the product by scanning a QR code which would post on their Facebook wall. Easy!

At the moment this is being tried out in Diesel stores in Madrid, Spain. If successful it may well be rolled out across Europe.

Renault Facebook “Likes” in real life

For the Amsterdam Motorshow, Renault introduced the possibility of “liking” real objects (offline) and immediately sharing them online via the Facebook wall. They created this innovative and real-time social sharing experience with the help of a RFID Facebook card.

Specially made Facebook pillars were placed in front of the Renault cars. All the visitors had to do was hold their pass in front of these pillars and an automatic connection would be made to their Facebook profile, with the car being “shared” on their wall. This way their offline car experience was instantly shared with their online friends.

Renault has used the RFID technology well, but last year Coca Cola has used the same in a more engaging manner at their Coca Cola Village event in Israel.