Tag: facebook

The Silent Song Contest

People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.

A series of online videos were posted on Facebook that had various Clio drivers singing…the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!

User Generated Orange Juice

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.

A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.

The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!

Diesel’s Real Life “Likes”

People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the “Like Button” is clicked 3 billion times a day.

So agency Fullsix Madrid decided to give people the chance to like their favorite Diesel outfits in the real world. All customers had to do was go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, “Like” the product by scanning a QR code which would post on their Facebook wall. Easy!

At the moment this is being tried out in Diesel stores in Madrid, Spain. If successful it may well be rolled out across Europe.