Herta a German subsidiary of the Nestle Group, launched a new product in Belgium called Knacki FootBall – small meatballs that look like footballs.
Then at a local train station, they placed a vending machine that offered these meatballs for free. But what people did not know was that to get the free meatballs they had to play a game of football inside the vending machine against a Belgian football legend Leo Van Der Elst. The results…
Coca-Cola wanted to bring out the Santa in everyone. So for the 2013 holiday season, they created a special vending machine that prompted users to either get a free coke or give a free coke.
If the user choose a free coke, the machine quickly dispensed the drink for the user to enjoy. However, if the user decided to share, then the machine did something a little more special. 🙂 Watch the below video to find out…
To promote Sony’s NWZ-W270 MP3 waterproof walkman, DraftFCB Auckland packaged it inside bottles full of water. The bottles were then put in special vending machines at pools and gyms across New Zealand.
The packaging innovation gave Sony a unique way to display their product and instantly demonstrate its benefits to the target audience.
