In 2011, Andes Beer in Argentina used robots in their campaign to enable people to virtually experience a real life event. Fast forward to 2013 and the social robots can now be seen in campaigns from Italy and Israel. 😎
Three minutes in Italy
San Pellegrino an Italian brand of mineral water invited their Facebook fans to come and discover the beautiful Sicilian village of Taormina and explore its cobblestone streets via a special webcam and microphone enabled robot that could be controlled by the users from their own computer…
Coca-Cola Summer Love 2013
Coca-Cola Summer Love is THE annual summer event for Israeli teenagers. Unfortunately, not everyone can join the fun. So to bring the experience to those who can’t physically be there, Coca-Cola created a robot that allowed teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn’t physically be there. Users could control the robots and navigate them around the campus, talk with their friends, watch the shows, participate in the competitions and be part of the experience.
The robots were a hit among the teens and the people around welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets…
