Tag: iPhone app

Magnum Pleasure Hunt across Amsterdam

Earlier on in April Magnum launched the second edition of its hit online game ‘Magnum Pleasure Hunt‘. To extend the campaign further, a real time mobile augmented reality game was created that took the game to the streets of Amsterdam.

The game is currently ongoing and participants between April 22nd and April 29th can use the special mobile app to hunt down 150 chocolate bonbons that have been hidden across 9 locations in Amsterdam. The one who claims the most bonbons wins a free trip to New York, while the rest are rewarded with the new Magnum Infinity ice cream.

I find the the Magnum mobile game to be a toned down version of the Vodafone Buffer Busters game that ran in Germany last September. Either ways its good to see more brands using augmented reality as a medium of engagement.

Volkswagen virtual Golf Cabriolet app

The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency ‘Agency.V.’ have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.

The app lets you explore the vehicle and play with it’s features like opening the soft-top roof, rotating the car, checking the vehicle’s details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.

Why this is a useful AR showroom idea

This is a clean, practical use of augmented reality. It gives people a way to “handle” the car without needing a dealership visit. The experience stays focused on the things people actually want to try first. The roof open and close. The rotation. The color and rim changes. And it makes the moment shareable by design, so the showroom can travel through social networks.

A few fast answers before you act

What is the Volkswagen virtual Golf Cabriolet app?
An augmented reality car showroom app for iPad2, iPhone and Android that lets people explore and customize the Golf Cabriolet.

What can you do inside the app?
Open the soft-top roof, rotate the car, check details, change body colour, change rim styles, and take a photo with the virtual car to share socially.

Who created it with Volkswagen?
Paris based agency ‘Agency.V.’.

Where could people download it?
From the French iTunes Store for iPhone and iPad 2, and from the Android market for Android devices.

Boil an egg with your iPhone

This egg timer iPhone app was created by Crispin Porter + Bogusky Europe for Swedish sandwich spread Kalles Kaviar.

The idea behind the app is to assist users in boiling the perfect egg. It even puts together a playlist, that when finished, means your egg is ready.

It’s clearly a hit with caviar/egg lovers as the app has already had more than 50,000 downloads and is the third most downloaded in the free app section in the Swedish iTunes AppStore.