Draftfcb Germany is the latest ad agency to join the trend of tactically using social media for their recruitment purposes. In their case they managed to successfully use Facebook’s new profile design to viral their requirements to a large select advertising audience!
Jung Von Matt is another German ad agency, that has also successfully used Facebook for their recruitment needs.
German ad agency, Jung von Matt is back with another stellar idea…a new green file format called .WWF!
The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as WWF.
SAVE AS WWF, SAVE A TREE…download the software from www.saveaswwf.com/en/.
After their recent Facebook Places campaign, Jung von Matt is back with the Mini Getaway Stockholm 2010 campaign.
Their office in Sweden has created a reality game that challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman!
Check out the complete game rules in the app or at www.minigetawaystockholm.com.
Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.
Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).
This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:
First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.
Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.
Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎
Last year Lacta Chocolates had come up with a web based interactive love story called “Love at first site“…now German agency Jung von Matt & Film Deluxe have taken this to another level by coming up with the first interactive horror movie in the world!
The movie is called “Last Call by 13th Street” and the audience is able to communicate with the protagonist through a specially developed language recognition software that transforms the participant’s answers via mobile phone into specific instructions.
For more see the video below…
