Last year to launch the all new Magnum Temptation Hazelnut ice-cream, Swedish agencies Lowe Brindfors and B-Reel created an advergame called “Magnum Pleasure Hunt Across The Internet”. In the game players were taken across 20 well known websites as they collected Bon Bons, the special ingredient of the Magnum Temptation Hazelnut ice-cream.
Since the game did exceedingly well, Magnum and team have come up with round 2 which has been enhanced with 3D graphics. Also this time players are taken on a run in New York, made to fly over Paris and surf the waves in Rio De Janeiro.
I think its a great follow up to the first version. Don’t you think? Experience Magnum Pleasure Hunt 2 at www.pleasurehunt2.mymagnum.com.